Welcome to Marketing on Sofa — a small corner of the internet where marketing feels human again.

I’m Julia Bondarchuk. I’ve worked in EU communications, heavy industry marketing, and marketing operations: environments where clarity and responsibility matter. But this blog isn’t corporate. It’s personal.

Over time, I’ve seen how often marketing is made to sound more complicated than it needs to be. Behind the buzzwords, it’s still about people, clarity, and thoughtful decisions.

Here, I share what I’ve learned as a practitioner: the wins, the mistakes, and the patterns I keep noticing. I promise not to use complicated terms, just honest reflections and practical insights for marketers.

So grab your favorite drink, settle into your sofa, and enjoy. Marketing doesn’t have to be overwhelming. It can simply make sense.